Sales Training & Coaching – 10k+ trained - 5* rated – ISP-endorsed
Grow your sales. Honestly
Sales is misunderstood and under-valued
Salespeople are under-trained and over-managed
It's time for change
Rated 4.9/5 stars by 1,500+
Been in sales for 20 years. Had a variety of trainers and Paul is by far the go-to-guy, comfortably better and more refined than the rest.
Jonathan Wright
Paul is an expert in professional sales training with a focussed, friendly and fun approach. If you want to scale your business, hire him!
Margaret George
Highly recommend True Sales to anyone looking to improve their business development skills. Paul delivers simple, memorable techniques that are
tailored to your needs.
James Cooper
Paul's training has been exceptional, bringing much needed clarity and structure to my sales process, with actionable and scalable methods. Well-delivered and engaging!
Michael D
An exceptional mentor, Paul takes the time to understand your individual challenges and pinpoints exact areas for improvement. His sessions have drastically improved my capabilities.
Ambrose Siemens
The best training in 8 years in a sales role. Paul doesn't do boring PowerPoints, he interacts and engages in real life scenarios.
Charlotte Orton
Paul’s sales training is brilliant! Engaging and inspirational, and we all learnt so much we could practise immediately. Feel more motivated and already seen results!
Gabriela
In 20 years of recruitment, Paul's sales training is the best I have ever had. I use the techniques he taught me daily!
Amy Allen
Does this sound like you?
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Working in sales but with little training or support?
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Leading a sales team that’s good but inconsistent?
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Supporting non-salespeople who need to sell but suffer from sales-avoidance and a lack of confidence?
For too long, sales skills have been undervalued, under-trained and poorly coached.
People succeed in spite of their training and support, not because of it.
We have a proven track record of helping companies and individuals sell better, giving everyone the skills to sell honestly, consistently and confidently in their own true sales voice.
Experienced
15 years
15 years' training teams to sell more effectively with honesty and integrity using True Sales frameworks.
Effective
£100m
Our training helped clients grow by 32% pa over the last 3 years alone (£100 million+ new revenue)
Proven
10,000+
We have helped more than 10,000 people improve their sales skills. Our average rating is 4.9/5
Accredited
ISP
All True Sales programmes are accredited by The Institute of Sales Professionals (ISP)
In-Person Programmes
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Bespoke sales training & coaching content tailored to your market, teams and needs
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Short & long-term programmes available
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Delivered on site at your office
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Team-training sessions plus break-outs into smaller groups
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Programmes for Sales, Telesales, Presentation Skills PLUS Sales Skills for Non-Salespeople
Online OnDemand Training
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3 programmes available: Telesales;
Sales; and Sales Skills for Non-Salespeople
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10 Video Modules of our best sales training content, delivered in bite-sized chunks
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9 Interactive Quizzes to help embed the learning
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7 Sales Templates to add individual notes and reminders to implement ideas
Sales Academy Membership
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Become part of our movement to elevate sales and celebrate salespeople
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Regular sales tips, newsletters, short videos and webinars on selling, motivation and habits
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Quarterly training sessions online exclusive to True Sales Academy Members
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Full access to your own editable K.A.S.H. Profile Template and E.A.S.Y. Sales Structure Template
Learn with us
What’s the True Sales difference?
We help people re-frame sales and understand how to do it consistently well. We give them the clarity and confidence to deliver sales activity consistently well in their own true sales voice.
Once you overcome the mistaken beliefs, sales becomes a more attractive proposition, a skill you can learn and improve, and a route to a better career (and a better life).
All programmes are built on 5 foundations: Belief; Effectiveness; Enablement; Results; and Lifelong Learning.
For more detail on how we change lives through sales training - and why we do it - visit the About us page.
1. BELIEF
True Sales Training and Coaching Programmes challenge people’s beliefs about sales. We allow people to see it in a new light, a light in which they feel better and look better.
2. EFFECTIVENESS
Everyone can be good sometimes but to be consistently good takes process and structure as well as an understanding of the foundational ingredients of success in sales.
BELIEF
True Sales Training and Coaching Programmes challenge people’s beliefs about sales. We allow people to see it in a new light, a light in which they feel better and look better.
3. ENABLEMENT
The number 1 mistake made in all sales leadership is to believe you make people better by just telling them how to be better. You don’t. We enable growth rather than commanding it
5. LIFELONG LEARNING
Short bursts of training can help people to improve performance but if you only have short hits, you won’t enjoy long-term improvement. Ongoing support is critical.
4. RESULTS
Our record gives evidence of the financial benefits enjoyed by clients. In addition, people leave our training not just better equipped to sell successfully but feeling better about themselves.
1. BELIEF
True Sales Training and Coaching Programmes challenge people’s beliefs about sales. We allow people to see it in a new light, a light in which they feel better and look better.
2. EFFECTIVENESS
Everyone can be good sometimes but to be consistently good takes process and structure as well as an understanding of the foundational ingredients of success in sales.
BELIEF
True Sales Training and Coaching Programmes challenge people’s beliefs about sales. We allow people to see it in a new light, a light in which they feel better and look better.
3. ENABLEMENT
The number 1 mistake made in all sales leadership is to believe you make people better by just telling them how to be better. You don’t. We enable growth rather than commanding it
5. LIFELONG LEARNING
Short bursts of training can help people to improve performance but if you only have short hits, you won’t enjoy long-term improvement. Ongoing support is critical.
4. RESULTS
Our record gives evidence of the financial benefits enjoyed by clients. In addition, people leave our training not just better equipped to sell successfully but feeling better about themselves.
1. BELIEF
True Sales Training and Coaching Programmes challenge people’s beliefs about sales. We allow people to see it in a new light, a light in which they feel better and look better.
5. LIFELONG LEARNING
Short bursts of training can help people to improve performance but if you only have short hits, you won’t enjoy long-term improvement. Ongoing support is critical.
2. EFFECTIVENESS
Everyone can be good sometimes but to be consistently good takes process and structure as well as an understanding of the foundational ingredients of success in sales.
3. ENABLEMENT
The number 1 mistake made in all sales leadership is to believe you make people better by just telling them how to be better. You don’t. We enable growth rather than commanding it.
4. RESULTS
Our record gives evidence of the financial benefits enjoyed by clients. In addition, people leave our training not just better equipped to sell successfully but feeling better about themselves.
Contact us
If you’d like to speak to us about improving sales performance, please get in touch. We’ll come back to you as soon as we can.
View our videos on YouTube
We add new video content to YouTube each week to help you sell better.
From our collection of YT Shorts - 60 seconds of content - to our longer form videos including interviews, we want to help everyone stay motivated and maximise their success in sales every day.
