True Sales Academy | Grow Your Sales. Honestly
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Sales Training & Coaching – 10k+ trained - 5* rated – ISP-endorsed

Grow your sales. Honestly

Sales is misunderstood

Sales skills are under-valued

Salespeople are under-trained and over-managed

It's time for change

Star

Rated 4.9/5 stars by 1,500+ 

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Does this sound like you?

  • Working in sales but with little training or support? 

  • Leading a sales team that’s good but inconsistent? 

  • Supporting non-salespeople who need to sell but suffer from sales-avoidance and a lack of confidence?

For too long, sales skills have been undervalued, under-trained and poorly coached.


People succeed in spite of their training and support, not because of it.


We have a proven track record of helping companies and individuals sell better, giving everyone the skills to sell honestly, consistently and confidently in their own true sales voice.

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Experienced  

15 years

15 years' training teams to sell more effectively with honesty and integrity using True Sales frameworks. 

Effective

£100m

Our training helped clients grow by 32% pa over the last 3 years alone (£100 million+ new revenue)

Proven

10,000+

We have helped more than 10,000 people improve their sales skills. Our average rating is 4.9/5

Accredited  

ISP

All True Sales programmes are accredited by The Institute of Sales Professionals (ISP)

Giving a Presentation

In-Person Programmes

  • Bespoke sales training & coaching content tailored to your market, teams and needs

  • Short & long-term programmes available

  • Delivered on site at your office

  • Team-training sessions plus break-outs into smaller groups

  • Programmes  for Sales, Telesales, Presentation Skills PLUS Sales Skills for Non-Salespeople

Working on Laptop

Online OnDemand Training

  • 3 programmes available: Telesales;
    Sales; and Sales Skills for Non-Salespeople

  •  10 Video Modules of our best sales training content, delivered in bite-sized chunks

  • 9 Interactive Quizzes to help embed the learning

  • 7 Sales Templates to add individual notes
    and reminders to implement ideas

Team Meeting

Sales Academy Membership

  • Become part of our movement to elevate sales and celebrate salespeople
     

  • Regular sales tips, newsletters, short videos and webinars on selling, motivation and habits
     

  • Quarterly training sessions online exclusive to True Sales Academy Members
     

  • Full access to your own editable K.A.S.H.
    Profile Template and E.A.S.Y. Sales
    Structure Template
     

Learn with us

What’s the True Sales difference?

For more detail on how we change lives through sales training - and why we do it - visit the About us page.

1. BELIEF

True Sales Training and Coaching Programmes challenge people’s beliefs about sales. We allow people to see it in a new light, a light in which they feel better and look better.

2. EFFECTIVENESS

 Everyone can be good sometimes but to be consistently good takes process and structure as well as an understanding of the foundational ingredients of success in sales.

BELIEF

True Sales Training and Coaching Programmes challenge people’s beliefs about sales. We allow people to see it in a new light, a light in which they feel better and look better.

3. ENABLEMENT

The number 1 mistake made in all sales leadership is to believe you make people better by just telling them how to be better. You don’t. We enable growth rather than commanding it

5. LIFELONG LEARNING

Short bursts of training can help people to improve performance but if you only have short hits, you won’t enjoy long-term improvement. Ongoing support is critical.

4. RESULTS

Our record gives evidence of the financial benefits enjoyed by clients. In addition, people leave our training not just better equipped to sell successfully but feeling better about themselves.

1. BELIEF

True Sales Training and Coaching Programmes challenge people’s beliefs about sales. We allow people to see it in a new light, a light in which they feel better and look better.

2. EFFECTIVENESS

 Everyone can be good sometimes but to be consistently good takes process and structure as well as an understanding of the foundational ingredients of success in sales.

BELIEF

True Sales Training and Coaching Programmes challenge people’s beliefs about sales. We allow people to see it in a new light, a light in which they feel better and look better.

3. ENABLEMENT

The number 1 mistake made in all sales leadership is to believe you make people better by just telling them how to be better. You don’t. We enable growth rather than commanding it

5. LIFELONG LEARNING

Short bursts of training can help people to improve performance but if you only have short hits, you won’t enjoy long-term improvement. Ongoing support is critical.

4. RESULTS

Our record gives evidence of the financial benefits enjoyed by clients. In addition, people leave our training not just better equipped to sell successfully but feeling better about themselves.

1. BELIEF

True Sales Training and Coaching Programmes challenge people’s beliefs about sales. We allow people to see it in a new light, a light in which they feel better and look better.

5. LIFELONG LEARNING

Short bursts of training can help people to improve performance but if you only have short hits, you won’t enjoy long-term improvement. Ongoing support is critical.

2. EFFECTIVENESS

Everyone can be good sometimes but to be consistently good takes process and structure as well as an understanding of the foundational ingredients of success in sales.

3. ENABLEMENT

The number 1 mistake made in all sales leadership is to believe you make people better by just telling them how to be better. You don’t. We enable growth rather than commanding it.

4. RESULTS

Our record gives evidence of the financial benefits enjoyed by clients. In addition, people leave our training not just better equipped to sell successfully but feeling better about themselves.

Contact us 

If you’d like to speak to us about improving sales performance, please get in touch. We’ll come back to you as soon as we can.

View our videos on YouTube

We add new video content to YouTube each week to help you sell better. 

From our collection of YT Shorts - 60 seconds of content - to our longer form videos including interviews, we want to help everyone stay motivated and maximise their success in sales every day. 

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