Paul Owen, Founder
“I started in sales late in life, aged 32 and broke, and it changed my life forever. Sales taught me to communicate better, to work harder and to stay in the game even when you feel all is lost. These aren’t just sales lessons; they’re life lessons.
When I started that first sales job on 4th December 2000, I was £30,000 in debt across 9 credit cards, sleeping on the floor of a friend’s back bedroom and earning £8,000pa doing a data admin job. Not where I’d hoped to be when I turned 32! I’d fallen in love that summer too, but lost her – I was in no fit state to be a life partner for anyone. I simply could not see a way out of the hole I was in.
4 years into my first sales job, I’d paid off all my debt, earned £100,000 in one year for the first time and bought my first property. I also won back the girl and she’s now my wife.
The world of sales and the skills it taught me completely and utterly changed my life.
It’s now my purpose to help others do exactly the same. That’s the mission of True Sales.”
Been in sales for 20 years. Had a variety of trainers and Paul is by far the go-to-guy, comfortably better and more refined than the rest.
Jonathan Wright
Paul is an expert in professional sales training with a focussed, friendly and fun approach. If you want to scale your business, hire him!
Margaret George
Highly recommend True Sales to anyone looking to improve their business development skills. Paul delivers simple, memorable techniques that are
tailored to your needs.
James Cooper
Paul's training has been exceptional, bringing much needed clarity and structure to my sales process, with actionable and scalable methods. Well-delivered and engaging!
Michael D
An exceptional mentor, Paul takes the time to understand your individual challenges and pinpoints exact areas for improvement. His sessions have drastically improved my capabilities.
Ambrose Siemens
The best training in 8 years in a sales role. Paul doesn't do boring PowerPoints, he interacts and engages in real life scenarios.
Charlotte Orton
Paul’s sales training is brilliant! Engaging and inspirational, and we all learnt so much we could practise immediately. Feel more motivated and already seen results!
Gabriela
In 20 years of recruitment, Paul's sales training is the best I have ever had. I use the techniques he taught me daily!
Amy Allen
Experienced
15 years
15 years' training teams to sell more effectively with honesty and integrity using True Sales frameworks.
Effective
£100m
Our training helped clients grow by 32% pa over the last 3 years alone (£100 million+ new revenue)
Proven
10,000+
We have helped more than 10,000 people improve their sales skills. Our average rating is 4.9/5
Accredited
ISP
All True Sales programmes are accredited by The Institute of Sales Professionals (ISP)
Sales is misunderstood
Sales itself is misunderstood by most people, including many people in sales and even some of those managing salespeople. This misunderstanding is even worse in the millions of non-salespeople who spend 20-40% of their working week engaged in sales activities.
Skills are learnable
Sales skills are mistaken for natural gifts rather than learnable behaviours. This means we look for people with these gifts – they’re hard to find and everyone wants them! We would do better to recognise that real growth comes from hiring attitude and training sales skills.
Enablement, not enforcement
We confuse enablement with commands, telling people what they should do rather than enabling them to perform. Leaders become frustrated: “I’ve told them what to do; they just don’t do it.” Nothing changes. Salespeople move on. It starts all over.
Mistaken beliefs about sales
What’s the True Sales difference?
We help people re-frame sales and understand how to do it consistently well. We give them the clarity and confidence to deliver sales activity consistently well in their own true sales voice.
Once you overcome the mistaken beliefs listed above, sales becomes a more attractive proposition, a skill you can learn and improve, and a route to a better career (and a better life).
All programmes are built on 5 foundations: Belief; Effectiveness; Enablement; Results; and Lifelong Learning.
True Sales - About us
Sales performance, sales management, sales training and sales coaching are all hampered by a set of mistaken beliefs. Without challenging these beliefs, real change is difficult.
Ready to get started?
To improve the skills of your teams and grow your revenues through better, more consistent sales performance, get in touch.
BELIEF
True Sales Training and Coaching Programmes change people’s beliefs about sales. We allow people to see it in a new light, a better light, a light in which they feel better and look better. This leads them to improve performance whilst being happier, staying in the job and exceeding previous expectations. We are often thanked for changing people’s lives. Sounds mad. It isn’t.
EFFECTIVENESS
Everyone can be good at something sometimes and that’s no different in sales. But to be consistently good or great takes process and structure as well as an understanding of the foundational ingredients of success in sales. With the K.A.S.H. Profile, we give salespeople the frameworks and structures to be consistently successful. Structure doesn’t limit salespeople; it gives them freedom to be themselves within a consistent and repeatable framework. It’s the perfect balance of process and personality to boost performance.
ENABLEMENT
The number 1 mistake made in all sales leadership is to believe you make people better by just telling them how to be better. You don’t. We enable growth rather than commanding it.
The first step is engagement and our short, interactive training modules keep people interested and involved, using real-world practical examples alongside psychological insights, neurological research and behavioural economics. The ideas are proven and well-researched but delivered in a simple, practical style to enable quick understanding and implementation.
The second step is to help people incorporate new ideas into their sales conversations in their own style, helping them to find their true sales voice. We do this by giving them practical examples and allowing them time to develop and practise their own versions of the ideas we share.
RESULTS
Our track record of success over recent years (£100million of new client revenue in just 3 years with our training) gives evidence of the remarkable financial benefits enjoyed by our clients. But the results seen are more than just a revenue boost. People leave our training not just better equipped to sell successfully but feeling better about themselves.
Our training elevates and celebrates sales and its people – they leave with shoulders back and chests out: “I am proud of the work I do and the value I offer.” This, in itself, makes them better at the job. It also keeps them in the job (reducing churn) and makes them a more positive employee, lifting others around them.
We believe in the power of change, in the power of enablement and empowerment through improving sales skills and, through that, changing lives for the better. The results speak for themselves.
LIFELONG LEARNING
Short hits of training can help people to improve performance; there is no doubt about that. But if you only have short hits, you won’t enjoy long-term improvement. This is true in the world of fitness, music, sport and business. And it’s no different in sales. If you spent 4 days in the gym and never went back, you’d feel great for a week or two but then feel no longer term benefit.
All training is the same. To improve over the long-term, you must commit to ongoing support of your sales teams. That’s why we offer ongoing sales coaching support to all clients and why we also provide templates and frameworks from the training to allow your internal teams to provide their support too.
Contact us
If you’d like to speak to us about improving sales performance, please get in touch. We’ll come back to you as soon as we can.