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Re-framing Sales. Revolutionising Performance.

Sales Training Programmes and OnDemand content to grow your sales. Honestly.

Contact us 

If you have a specific enquiry or you’d prefer to speak to us about improving sales performance, please get in touch and we’ll come back to you as soon as we can.


Taking your sales from GOOD to GREAT in just 12 weeks with a blend of OnDemand videos, live workshops, templates and quizzes.

Click below to find out more



Includes FREE

1-2-1 coaching session 


No scripts, pushy tactics, manipulating or forcing.

Just  proven structured sales training designed to help you be truly yourself.

Choose your learning pathway

Anass - Oktra

Lisa Stead - Stagecoach 

Edward - Making Moves 


5 stars! I can't praise the concise videos enough. They strike the perfect balance, delivering fantastic knowledge without feeling overwhelming. Navigating the platform is a breeze; it is really user-friendly. I highly recommend this training to anyone.


Wow, what can I say? All these years I thought I'd mastered the art of influencing, persuading, convincing and negotiating. I found the videos in this course so refreshing and insightful. They made me realise how slack I've become. Simply brilliant.


By watching the True Sales Academy videos and going through the helpful PDF content, I feel much more empowered to pitch in a meeting environment and over the phone. This is a must-have for anyone just getting into sales or looking to finesse their sales techniques.


The True Sales Academy has helped me tremendously as I have entered my first sales role.  Paul is entertaining and informative and the videos flew by!



Our day job is to help you sell better with honesty, consistency and confidence. Our mission is to revolutionise the world of sales. A universal skill, sales should be taught to everyone and salespeople should be celebrated for the work they do. To find out more about the True Sales Revolution, sign up on the contact form below.

Paul Owen, Founder, True Sales Academy

15 years

As Founder of True Sales, Paul Owen has spent the last 15 years training teams to sell more effectively with honesty and integrity at the heart of all they do. He didn’t come into the world of sales until age 32; that first sales job changed his life forever.


In the last 3 years alone, True Sales’ clients have added over £100 million additional annual revenue. Across all clients in that period, the average revenue growth was 32% pa. Selling honestly isn’t just right; it’s also the most successful way to sell.


All True Sales training programmes are endorsed by the Institute of Sales Professionals (ISP), the UK
Government approved body for sales. As a Founding Fellow, one of Paul’s missions is to revolutionise the world of sales and re-frame its place in society.


Since becoming a specialist in sales training, Paul has helped more than 10,000 people improve their sales skills, both full-time salespeople and non-salespeople who need to sell in their work and lives. He believes everyone should learn to sell well.

The world is shaped by passionate people selling a vision to turn ideas to action. The path of humankind is shaped by great sales messages.

Barack Obama, US President: To those who tell us that we can't, we will respond with that timeless creed that sums up the spirit of a people: Yes, we can.”

Obama - True Sales image

Malala Yousafzai, Nobel Peace Prize, 2014: “We realise the importance of our voices only when we are silenced.”

Winston Churchill: “Never give in, never - in nothing, great or small, large or petty - never give in except to convictions of honour and good sense.”

Churchill True Sales image

Still unsure? Try out some of our content for free


Sales for Non-Salespeople

Sample 4 videos for free from the OnDemand content used in our Foundations and Essentials Programmes. 

Check out our weekly videos and blogs

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