We've all been there — you walk into a sales meeting with a clear plan: introduce yourself, map out the agenda, ask the right questions, and guide the conversation to a productive next step. But then... the client jumps in with, "Just tell us about your company and how you can help."
Watch this week’s short video on the importance of taking control of your sales meetings.
Suddenly, you're selling without understanding their needs. It’s chaotic, disjointed, and frankly, not a great experience for either party.
Here’s a better approach: when faced with this, instead of jumping straight into selling, respond with:
“I’d love to share how we can help. To to make sure it’s tailored to your needs, let me ask a few questions first. That way, we can ensure the conversation is focused and gives you the most value for your time.”
By taking control at the start, you keep the meeting on track, simple, and compelling — avoiding a situation that feels like a Christopher Nolan movie where different timelines leave everyone confused.
Remember, a great meeting isn’t just about having a plan — it’s about being ready to steer it back on course when it veers off.
For more insights on running smooth, effective sales meetings, join us at True Sales Academy. We’re here to help you master the art of sales.
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